To create a Universe which houses a brand and its stories can be tricky business.
There are rules that have to be made and followed in order to insure that all content, regardless of platform, remains on brand and on message.
AE35 Media’s Consulting Services begins with a comprehensive research phase where we determine characteristics of the prime demographic. We then examine the fundamental values, messages, and philosophy of the brand and determine dramatic and aesthetic elements to compliment each.
The end result of this extensive upfront effort is that the Universe which is created embodies every facet of the brand. We produce a Universe Lexicon which outlines all of the rules, stories and characters of the Universe which have been constructed to be intrinsic to the brand.
In this way we ensure that our client’s content is always on-brand and on message.